Gentlepromotion was founded in 2009.

Amélie Van Hoorebeke has been working as a promotion manager and product manager for independent record company V2 Records Belgium for the past 10 years and has been working with many bands during that period, such as Bloc Party, Clap Your Hands Say Yeah, Saul Williams, The Bronx, Jason Collett, Black Mountain, Lambchop, Calexico, Stereophonics, Anais, Calexico, Cold War Kids, Ben Christophers, Tom McRae, Luka Bloom, Blanche, Josh Ritter, The Felice Brothers, Mercury Rev, Fleet Foxes, The Dears, Midlake, Isobel Campbell and Mark Lanegan, Aimee Mann, Simply Red, American Music Club, Black Francis, South San Gabriel, Billy Bragg, The Charlatans, Blood Red Shoes, Broken Social Scene, Jose James, Martha Wainwright, Jim White, Patrick Watson, Elbow,  Underworld, Paul Weller, Grandaddy, Alex Gopher, Etienne de Crecy, Chocolate Genius, The Black Keys, The Rakes, The Tindersticks, Dizzee Rascal, Basement Jaxx, Nada Surf, Chromeo, Ron Sexsmith, The Datsuns, Under Byen, Blue Flamingo, Spinvis, Fixkes, Thé Lau, Zap Mama, Triggerfinger, Lady Linn and Her Magnificent Seven, Freaky Age and many more…

Géraldine Merchiers joined the Gentlepromotion team in June 2011. Géraldine has worked in the music industry for the past 7 years and knows all the ins and outs of the music industry. She started as a promotion manager for Edel and worked with bands like Ash, Goo Goo Dolls and Craig David. It wasn’t too long before Gentlemanagement recruited her as manager assistant, where she worked with bands like Gabriel Rios, Selah Sue, A Brand and Racoon for 5 years.