COCA COLA releases THE WORLD IS OURS by ALOE BLACC and DAVID CORREY for brand’s 2014 FIFA World Cup campaign
The beat for ‘The World is Ours’ by Aloe Blacc x David Correy captures the spirit and excitement of the 2014 FIFA World Cup™ and host country, Brazil, while the lyrics express messages of inclusivity, celebration and happiness as told through the Coca-Cola 2014 FIFA World Cup™ campaign, The World’s Cup. ‘The World is Ours’ by Aloe Blacc x David Correy is available on iTunes and on Spotify.
Aloe Blacc said, “The passion behind my music comes from a desire to make people dance, smile and sing. I take inspiration from all genres of music and my style is pretty diverse. Working on this anthem has given me the opportunity to fuse the sounds of Brazil with different musical influences. ‘The World is Ours’ captures everything that music should be – inclusive, exciting and uplifting.”
Director of Global Entertainment Marketing at The Coca-Cola Company, Joe Belliotti, said, “’The World is Ours’ started as a Brazilian song with the beats and sounds of Brazil and then travelled around the world where artists and remixers added local languages, sounds and instruments. We were looking for a global artist that would bring another perspective, with integrity and authenticity, and that is exactly what Aloe did. We’re delighted to be partnering with Aloe Blacc to help us bring the story of The World’s Cup to life through music.”
in this music – this is everyone’s cup, wherever you are, whoever you support.”
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About Aloe Blacc
Aloe Blacc released his major-label debut album Lift Your Spirit March 11th on XIX Recordings/Interscope Records where is debuted at #4 on the Billboard Top 200 chart. The set follows up Blacc’s collaboration as vocalist and co-writer on well-known DJ/producer Avicii’s track “Wake Me Up,” a song that topped charts in more than 100 countries. Blacc’s five-track Wake Me Up EP came out last September and included an acoustic version of the title track. Blacc’s current single “The Man” is quickly climbing to the top of the charts with more than 1.8 million singles sold. Blacc began writing rap lyrics at age nine, put out his first hip-hop mixtape in 1996 and released his soul/R&B-laced debut album Shine Through in 2006. Soon after, Blacc began work on the record that would change his life and career: Good Things, an album certified gold in the UK, France, Germany, and Australia, among other countries. Along with “I Need a Dollar” (the platinum-selling single that was selected as the theme song to HBO’s How To Make it In America), Good Things included the singles “Loving You Is Killing Me” and “Green Lights.” Blacc will tour the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).