Swiss sensation PEGASUS release their much acclaimed and platinum selling ‘HUMAN TECHNOLOGY’ in Belgium!
Let us introduce PEGASUS: digital natives with soul and determination. Their songs are a mirror of our times, deeply rooted in the history of pop.
‘Human.Techology‘, is very much of our time – a time that’s characterised by hedonism and isolation. The album is located in that explosive, highly topical zone between technology and humanity. The songs dance lightly and confidently across this field of conflict, and their infectious mixture of harmony with just the right degree of defiant dissonance gives rise to emotions that all those who find themselves confronted with similar contradictions can relate to.
Noah Veraguth is the most obvious embodiment of the PEGASUS soul. With a Brazilian mother and a Swiss father, PEGASUS’ soundworld, its disregard for boundaries, is already effectively in his blood. As the (tousled) head of the band, a composer, multi-instrumentalist and lead singer, he controls the band’s destiny and shapes what it has to say, but he always stresses that the most important aspect of the band is that it’s an almost fraternal collective. From childhood on they were sharing song ideas and a basement rehearsal room. This has forged them into a kind of collective that’s a rare find in the fast-paced, short-lived music business.
After countless live gigs and two albums, euphorically received by both fans and the press, in early 2010 PEGASUS found itself at a turning point. With their customary determination they took this period of creative crisis as an opportunity to turn everything on its head: their routine, their environment, and their whole sound. It was a gamble that paid off. ‘Human.Technology‘ went platinum in Switzerland, and the single ‘Skyline‘ topped the charts.
This new beginning – a kind of internal revolution – is something you can hear and feel in every chord of the current album, ‘Human.Technology‘. The band has arrived in the present and is taking it on with stunning candour.
The new songs contain references to the Mars landing (‘Man on Mars‘), the pressures of society and the desperation these can provoke (‘Technology‘), the triumph and fall of the Urban Generation (‘Skyline’), and the dark side of society (‘City Lights‘), as well as depression and the hope that can emerge from it (‘Rise Up (Black Dog)‘). The songs’ musical spectrum ranges from dance to pop to epic stadium-rock.
PEGASUS are the pinnacle of new Swiss pop. This has overcome its reservations, becoming daring and innovative and creating a new sound that’s all its own. This and their uncompromising determination is what makes PEGASUS absolutely irresistible – something they’re about to prove with the release in other countries of their international debut album, ‘Human.Technology‘.
The album is set for a release in Belgium through PIAS on April the 15th.