THE CRANBERRIES release video for single ‘WAKE ME WHEN IT’S OVER’
Watch the video here.
The Cranberries approached Limerick School of Art and Design (LSAD) earlier this year proposing a collaboration between the college and the band. “The college is respected as a highly creative force in the area” says the band’s Noel Hogan. “We were curious to see what they could create for ‘Wake Me When It’s Over’ which is very much a classic Dolores [O’Riordan] song – really catchy with a softer verse and a massive chorus”
Áine Nic Giolla Coda, programme leader at LSAD, adds “this was an exciting opportunity for a group of students and lecturers from the Animation and Painting Programmes within the School of Art and Design to collaborate and explore innovative ways of combining Animation and Painting techniques.”
Tom Clancy, an award-winning recent graduate from Animation at the college, was selected as the Creative Director on the project. The concept for the animation was developed through a discussion between lecturers, Clancy and the students. Issues around environmental damage and climate change quickly became central themes for the animation.
“A character makes her way through a changing landscape, trying to negotiate her journey while somewhat perplexed by all that is happening around her” explains Clancy. “This character could be interpreted as representing ‘mother nature’, through a feminine superhero who is attempting to overcome all that crosses her path. On her journey, she morphs into various animals whose habitats exist between land, water and sky.”
“When it came to the concept of the video, we gave them free rein” says Fergal Lawler, the band’s drummer. “It was always important for Dolores that people could interpret her lyrics in their own way. Although the song was not written about climate change, she would definitely have appreciated the video director’s take on the song.”