THE TWILIGHT SAD shares video for single ‘VTr’

WATCH VIDEO HERE: 
With their much anticipated fifth full-length – and first for new label Rock Action Records – IT WON/T BE LIKE THIS ALL THE TIME arriving next Friday (January 18th), Glasgow’s The Twilight Sad return today with the accompanying video for their current single: the driving, motorik ‘VTr‘.
The clip – which was developed by a concept from the band’s Brendan Smith and directed by Michael Sherrington (from The Forest of Black) – perfectly captures the frenetic, cathartic energy of a Twilight Sad show, albeit one here portrayed through the distorted lens of memory. Shot on 16mm film with an onus on expressionistic lighting and practical visual effects, it vividly conjures the dark and atmospheric tone of the track itself.
Watch the video for ‘VTr’ here: https://youtu.be/6BW5j3PgW7Y
Speaking of the video, Smith says, “We were keen to do something that felt like one of our gigs and to stay away from elaborate narratives or abstract concepts. Playing live is the exciting part for us and having a video that represents that was always the intention for ‘VTr.’  Working with Michael again was an easy decision, he really understands what we’re trying to do and has great ideas. We collaborated with him on the video for ‘I/m Not Here [missing face]’ and it’s important for us to have that consistency throughout.”
Sherrington continues, “When the band approached me wishing to create a performance-based promo for ‘Vtr’, I was enthralled (as were the band) with making sure that we didn’t just capture a documentation of them playing the track but create something that felt more thematically relevant to them. The aim being to make a piece that felt as visceral and arresting as the soundscape that the band crafts within this track all from the perspective of someone’s memory of one of their performances. I have always personally been interested in how we as humans perceive the world, the interplay between reality and our memory. How we experience events and the fragmentation of it when replayed through the prism of our consciousness.”